It's called the MZ generation, but it has a very wide range. Among them, Generation Z is the generation that came into contact with the Internet naturally. The generation born in the mid-1990s and early 2000s is familiar with digital environments such as the Internet.
Young people who don't have much experience often invest in risky assets with the temptation to make big money easily.
Generation Z is investing in risky assets, and these days, they are looking at NFT and cryptocurrency for speculative purposes. Personally, I think NFT and cryptocurrency will eventually regain stability, although the purpose of speculation is strong now. We can't get proper legal protection at the moment, so we need to be careful about purchasing and selling.
Why is it so speculative? First of all, investors can't get proper legal protection.And because it's a market dominated by so-called "big hands."In fact, it is not uncommon to hear that many young investors around them have lost their assets.For example, Calvin Bean is famous for making hundreds of millions of dollars in 2017 but losing more than half a million dollars the following year.In fact, there were many investors in Korea who once invested in Bitcoin, lost a lot of money and even lost their lives.The cryptocurrency and NFT craze among young people were not just a passing process, but there were many incidents.
Analysis and strategy are important in the early market, but we recommend that you focus on 'fun' and 'enjoy'.
But it still hasn't discouraged young investors from losing huge amounts of money.
In fact, through a report titled <2022 MZ Generation Zetak Usage Behavior and Perception Change> (University Tomorrow, 20th Research Institute) You can look at the NFT related awareness survey of MZ generation.
Only 8.9% of Generation Z knew exactly the concept of NFT digital works. 24.2% said they knew to some extent, 34.4% said they had heard of it but did not know it well, and 32.5% said they had never heard of it.
In addition, 65.8% of people thought that the value of NFT digital works was exaggerated rather than reliable.
In other words, I don't trust it, and I don't know it well, but I think there are many people who invest.
In addition to financial losses, please be careful about addiction.
Unlike stocks, there is no closure, so you can look into cryptocurrency and look into NFT markets all day long.
I think you will feel more "fun" if you study first and jump in rather than keep looking into it and become addicted.
So how is NFT used in real life, not investment, and how is the MZ generation accepting it?
The distribution industry is showing interest in NFT, saying that it will increase the contact point of MZ generation.
Therefore, I think people who are not interested in NFT naturally accept NFT.
With the spread of non-face-to-face culture due to COVID-19, metaverse has emerged as a new paradigm
I think it's because there are more distribution industries that want to use NFT.
You might be embarrassed because you're a distributor, not an art or a game, On May 26, Lotte Home Shopping limited sales of its virtual model 'Lucy' and the movie 'Witch 2' NFT. And we launched 'NFT SHOP', and this app sells it in conjunction with real products such as virtual models and virtual fashion. Shinsegae Department Store has joined hands with an NFT company called Metacongs to produce and sell 10,000 of its flagship characters, Puvilla, in NFT. CU, run by BGF Retail, issued "Seven NFT" equipped with coins with real currency value in April.
Lee Hak-chul, chairman of the NFT Contents Association of Korea,
"NFT is more effective than the production cost. There are many cases of NFT application in the distribution sector in all directions, and it will be expanded further in the future," he said "There is a possibility that it will be connected to Metabus in the long run and work as a form of admission in the virtual world in the future," he predicted.
In fact, the NFT market is growing in size, and bubbles have burst during the transition period.
When you approach the NFT market, I think it will be more fun if you approach it from a broader perspective besides investment.
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